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The fact is that containers, more than any other evidence of human behavior, have been both witnesses and influencers of the evolution of lifestyles of the human race throughout the ages, from prehistoric times until today.
Ancient trailblazers
Initially, the ancient containers, ranging from simple woven baskets to elaborately structured and decorated bowls, jars, bottles and carafes, were created simply for the utilitarian purpose of holding and transporting food, beverages and condiments. Later, containers were created to store wine, jewelry, perfume and a wide variety of personal possessions. In time, many were decorated elaborately by their owners or artisans to please the eye. They can be admired in museums throughout the world.
While many of these containers are used as household utilities, still others were utilized to store items of religious and ritual significance. Some took on special connotations among ancient communities who believed that certain containers held magic powers.
Although primarily functional and not as yet visionary, it’s worth remembering that these early containers, whether primitive or artistically magnificent, where truly the precursors of our modern use of packaging. In fact, they initiated an evolutionary trend, suggesting that the container’s importance rivaled its contents.
The changing role of packaging
While the archeological, historical and visual significance of these early containers is critical for understanding our history and lifestyles through the ages, containers played quite a different role in ancient times than that which we associate the purpose of containers with today.
For the earliest inhabitants on earth, whose subsistence relied on hunting and fishing to feed themselves and their families, nature provided shells and animal organs to preserve what they could not consume immediately. Gradually, generation by generation, our ancestors developed skills enabling them to store food in hollowed-out logs, fashion animal furs and skins into bags for food preservation and weave grasses and reeds into baskets to hold various objects.
By ancient standards, all were, in effect, packages. As innovations accelerated and the skill of creating things improved, people discovered that pottery made of clay was better able to provide repositories for pre-serving food and drinks. Today, of course, the primary purpose of containers is to provide long-lasting and short term protective benefits.
The first visionary package
The honor of being one of the first truly “visionary packages” belongs to containers created over 2000 years ago and discovered at an unlikely venue. In 1947, a group of Bedouins came across a number of long-abandoned caves where they found a large number of earthen jars. On removing the tops of the jars, they discovered that they contained fragile scrolls of parchment or leather, with mysterious scripts on them.
The jars and their contents became one of most important historic discoveries ever. The contents of these “packages”, the ancient scrolls, known today as the “Dead Sea Scrolls”, contained detailed information about the life and the people who lived in the area at that time. The scrolls have been subjects of intense studies, an activity that would not have been possible except for the existence of containers that were able to protect them against atmospheric decay for over 2000 years.
Exploiting the vision – glass
While generations of early tribes produced urns, bowls and pottery with various degrees of sophistication, other communities developed more sophisticated means of producing containers. Most prominent is the early development and evolution of glass.
Attempting to be a replacement of earthen pottery, a combination of limestone, sand, soda and silica was melted together and molded into pottery-like, semi-transparent glass containers and gradually into smaller objects, such as cups and bowls. Gglassmaking technology gradually grew into sophisticated skills.
Mass production of bottles for wine and jars for drugs, started in the 1700’s. The addition of paper labels on bottles and glass vials to identify their contents and production origin gave birth to a thriving industry of commercial glass container production.
And then came paper
Meanwhile, other architects of the Industrial Revolution were not sitting on their hands. As glass production became mechanized, papermaking underwent parallel developments that make it a primary component of the rising importance of packaging. In fact, no raw material has done as much for the growth and importance of packaging as did the paper industry.
The name “paper” is derived from the Latin papyrus, a plant whose stems provided the basic raw material from which a paperlike material was produced thousands of years ago by the ancient Egyptians, Greeks and Romans.
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